Poland has historically not had an e-commerce market to speak of, but that is definitely about to change. Last year, 85% of the country’s population shopped online, an increase compared to the previous year. Poland is a country in transition that has seen strong economic growth in the past few years. This, combined with the short distance to for instance Sweden, has made the Polish market attractive for several Swedish e-commerce market participants. Modern art company Desenio and the moped entrepreneurs at Wässla have chosen to open up e-commerce in Poland.
The largest marketplace in the country is domestic Allegro, which was launched in 1999 as an auction site. Today, the online retailer has a much wider range of products. Last year saw the launch of Amazon in the country. They have been operating in Poland since 2014, but it is only now that the website has been made available in Polish. How this will affect the e-commerce market remains to be seen, but Allegro has a major head start in the market.
When it comes to delivery methods, the top three preferred are home delivery with signature, home delivery without signature, and collection from a parcel machine.
The top three international marketplaces are Allegro from which 88% of the Polish online consumers have shopped, followed by Zalando and Alibaba/Aliexpress.
To learn more about the different European markets and what you need to know to succeed with e-commerce there, order your free copy of the ”E-commerce in Europe 2021” report.
Olof Källgren, Market Information Manager, Direct Link