Discover new customers and markets
Through our annually conducted studies of the development of e-commerce, we have gained deep knowledge of consumer behavior and general conditions for e-commerce in many different markets. And although e-commerce is growing at an impressive rate in many countries around the world, there are some markets and regions that have developed in a particularly interesting way. To meet this accelerating demand, we have put together additional
solutions which are tailored to each country’s and region’s specific situation. Our offer includes customs clearance and delivery options depending on weight, value and specific commercial needs.
Yes, our world is becoming ever more digital. However, physical direct mail is still very much a well-tested and proven way of communicating, both in terms
of customer retention and in order to acquire new customers. We offer a range of services within this segment.
Targeting & Addresses
(Available for the Nordic countries)
When you know the socio-demographics of your best customers in your other markets, such as age, educational level, type of residence, income level and gender etc., then we can utilize this information to target potential customers who share the same characteristics as your existing customers elsewhere. We can provide addresses to all households in the Nordic countries.
Customer analysis & Campaign follow-up
(Available for the Nordic countries)
When you have begun your marketing activities and started to build up a customer base in your new market, we can execute follow-up analyses to monitor the socio-demographic attributes of your most valued customers and then direct upcoming marketing efforts to the target groups and geographical areas where the chances of finding new profitable customers are the best.
Key Market Solutions
Cross-border e-commerce is growing. And while markets such as Australia, Israel, Russia and USA are experiencing high growth, even specific regions within the European Union, such as the Nordics, Poland, and UK, are showing impressive growth.
To meet this rising demand, we have developed additional solutions which are adapted to each country’s situation.
THE AUSTRALIAN E-COMMERCE MARKET
With one of the largest online populations in the Asia-Pacific region, and along with its stable economy, Australia is helping the global e-commerce market to positively develop. Out of 20 million inhabitants over 15 years of age, 65% are online consumers. Approximately 70% of total online consumers purchase from abroad. This makes Australia’s share of cross-border shoppers among the world’s largest.
The average Australian online consumer is tech-savvy and digitally mature. Close to 30% of smart phone and tablet users have made online purchases via their devices – 49% of Australians own more than five devices such as computers, smartphones and tablets.
Reasons for cross-border purchases
Australia has a tax exemption on foreign purchases up to a value of AUD 1,000 making it possible to find online bargains overseas. A good price is a strong argument. Apart from the latter, getting good deals, better availability and a bigger range of products abroad, are what Australians say are reasons for buying cross-border. Currently, the US, the UK and China are the most favored overseas markets.
The dominant e-commerce overseas categories are Books, CDs, Clothing & Footwear, Digital Cameras and Cosmetics.
Delivery, Returns and Payment
Australian online consumers accept that cross-border deliveries will have a longer delivery time. But on the other hand, they are quite sensitive to costs associated with delivery. Most cross-border consumers expect low-cost delivery as well as free returns.
Regarding online payment methods, around 85% of Australian online consumers prefer to pay with credit and debit cards.
E-commerce companies from the northern hemisphere should also consider counter-seasonality from both a marketing communication and product perspective.
Population: 24 million
Currency: Dollar (AUD)
GDP: USD 1.24 trillion
Internet Penetration: 85%
Got more questions?
Who wouldn’t? Let’s sit down and talk about your specific needs. We’ll buy the coffee, just let us know when and where
you’d like to meet.