Welcome to this year’s edition of E-commerce in Europe, which covers the current status of e-commerce business trends in twelve of the most important European markets. The report is based on interviews with 12,800 consumers in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and the UK. 

European e-commerce has grown during the year, especially in the spring when entire countries shut down because of the coronavirus pandemic and pressure on e-commerce rose sharply. However, the survey’s measurement phase only covered short parts of the pandemic, and it is likely that this trend will become even more noticeable in next year’s report.

In the countries surveyed, 293 million consumers have shopped online, compared with 286 million last year. Furthermore, the proportion of European consumers who made cross-border online purchases increased somewhat, reaching 220 million. Regarding cross-border online shopping, China was the most popular destination to buy from once again. The UK came in second, followed by the US. Total e-commerce in the countries surveyed amounts to EUR 269 billion, an increase of 12 percent over last year. As in previous years, Germany remains the largest e-commerce market, followed by the UK, while France comes in third place. 

To learn more about the exciting European e-commerce market, order your free copy of the ”E-commerce in Europe 2020” report.

Olof Källgren, Market Information Manager, Direct Link