The 13th edition of IRCE (Internet Retailer Conference & Exhibition) just recently took place in Chicago. This is claimed to be the largest e-tailer conference in the world with well over 100 speakers, close to 500 companies exhibiting, and more than 10 000 conference delegates.

entrance of IRCEAn event like this obviously covers a range of different themes and perspectives of e-commerce. Looking at the agenda and listening to key note speakers from brands like Sephora, Under Armour and Kidbox, several key trends crystallize for the US. Personalization, personalization, and some more personalization.
Plus, the personalized customer experience is coming to your mobile!

Having access to extensive customer data and combining that with faster-than-ever digitalization makes it possible for brands to interact with customers in remarkable ways. How about letting your jogging shoes tell you if you’re running in the most optimal way, or letting an algorithm decide what kind of clothes your children should wear?

But then again, are we sure that we really want this?

Keep an eye on our blog during the coming weeks as we will be covering how US industry leaders plan to build customer loyalty and increase online sales.

Olof Källgren, Market Information Manager, Direct Link

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