For the tenth consecutive year, PostNord has published a study of the Nordic e-commerce market. The report E-commerce in the Nordics 2018 is based on surveys with consumers aged 18–79 years, carried out monthly in Denmark, Finland, Norway, and Sweden. The total number of respondents was 92 656.
The report contains detailed information on both the Nordic market as a whole, worth EUR 22 billion, as well as the four countries individually. Here are some important findings from the new 2018 study:
Mapping the entire customer journey increasingly important
As Nordic consumers adopt an increasingly digital life style including most aspects of life, it is becoming more and more important for e-commerce players to follow and map the entire customer journey in order to keep track of how consumers behavior, expectations and preferences are changing over time.
Five countries dominate when Nordic consumers shop from abroad
China and the United Kingdom are the most popular markets to buy from, followed by Germany, the US and Sweden. Top three categories being bought from foreign markets are the same in last year’s report – Fashion & Shoes, Home Electronics and Media products.
Shopping by phone is growing steadily
E-commerce is rapidly becoming more and more mobile with Sweden taking the lead in the region. More than four out of ten Swedish consumers state that they have made purchases online with a smartphone, compared with just over one third in the Nordic region overall.
Learn more about Nordic online consumers by ordering a free copy of the 2018 report.