Like the rest of the Nordic region, Denmark has a well-developed e-commerce market and a population with a good grasp of digital technology. In Denmark, 75 percent of the population state that they make cross-border online purchases. This trend can also be seen in the country’s top three most visited marketplaces: eBay.com, Amazon.com and Amazon.de.

Another German market participant is Zalando, who account for about ten percent of online fashion retailing in Denmark. Proximity to Germany likely makes it easier for Danish consumers to shop from German e-commerce sites – especially Amazon. There are also significant domestic e-retailers, such as Saxo, an online bookstore, and Nemlig, an online grocery shop. Danish consumers are accustomed to receiving their e-commerce goods quickly and conveniently, likely because the country has well-developed logistics infrastructure, as well as being small in size. The Danes therefore place higher demands on quick deliveries compared to their Scandinavian neighbors.

To learn more about the diverse European e-commerce market, order your free copy of the ”E-commerce in Europe 2020” report.

Olof Källgren, Market Information Manager, Direct Link