Insights

From publications to reports about e-commerce and logistics, PostNord offers no shortage of free insights to help you stay ahead of the curve.

Key Insights

Three key e-commerce insights shaping the months ahead.

China now largest foreign market

24%

China now largest foreign market

24%

This graph shows the growing share of Swedish online purchases from China, which has now become the leading international market, surpassing others like Germany.

INTERNATIONAL E-COMMERCE

E-barometer 2024 Q1

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Online cross-border shopping

73%

Online cross-border shopping

73%

73% of Nordic consumers made at least one online purchase from a foreign retailer, highlighting the strong demand for cross-border e-commerce in the region.

Online purchase from abroad

E-commerce in the Nordics 2025

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Frequency of online shopping

84%

Frequency of online shopping

84%

This graph illustrates that, on average, 84% of consumers in the Nordic region shop online at least once a month, reflecting the region's high engagement with e-commerce.

e-commerce purchase