E-commerce is getting more personalized each day. And listening to Miki Berardelli, founder and CEO of Kidbox, makes you quite convinced that this is the way to go. Kidbox’s concept is to offer parents of children between 2–14 years of age a box containing clothing... read more
A few weeks ago in June, Direct Link attended the CO-REACH fair in Nuremberg, Germany. CO-REACH started as a classic (print) dialogue marketing fair but is now trying to shift to become a meeting point for all relevant print, online and cross-media professionals. In... read more
The 13th edition of IRCE (Internet Retailer Conference & Exhibition) just recently took place in Chicago. This is claimed to be the largest e-tailer conference in the world with well over 100 speakers, close to 500 companies exhibiting, and more than 10 000... read more
Are you working very hard to always give your customers the best experience? According to the Nobel Prize winner in Economics, Daniel Kahneman, it’s enough to give them a peak and a good last experience. How come that a low-cost airline and British Airways customers... read more
Having a consumer-centric, digitalized and data-driven mindset are the keys to success for e-commerce companies. And when it comes to data, the important thing is not big data but smart data. The data you need to fully understand your customers and to be able to... read more
For Southeast Asia’s six largest countries – Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam – trends show that e-commerce is growing at a very fast rate. Currently, e-commerce is valued at USD 14.8 billion and this is set to increase six-fold by... read more
