Blog
”Retailers fail because they view Europe as one market”
“Many e-retailers fail because they view Europe as one market.” These are the words of Henrik Hansen, partner at Makes You Local, a company that assists cross-border e-commerce companies in...
A growing number of elderly shop online
In recent years, new socio-demographic groups have begun to shop online. The largest increase has occurred among the elderly. One reason is that digitally mature groups are aging, another is that...
Mature e-commerce markets take fast & flexible deliveries for granted
When it comes to delivery times for online orders, two things in particular seem to affect how quickly consumers in a country can expect to receive their goods: population density and the maturity...
Smartphone e-commerce is skyrocketing
Nowadays, using mobile devices for shopping is a given. However, just going back a few years, it’s astonishing how fast this development has taken place. In the space of five years, from 2014 to...
Eight trends spotted from five years of e-commerce research (part 2)
The very first PostNord/Direct Link report “E-commerce in Europe” was published in 2014. Since then, the entire concept of online shopping has developed at a remarkable speed. Here are the remaining...
Eight trends from five years of analyzing e-commerce (part 1)
The very first PostNord/Direct Link report “E-commerce in Europe” was published in 2014. Since then, the entire concept of online shopping has developed at a remarkable speed. Here are the first...
The digitization race in Europe is on
The pace of digitization in Europe the last few years has been quite staggering. Eurostat statistics show growth in essentially all areas, from video streaming and social media to banking and –...
Lower prices attract shoppers from abroad
PostNord/Direct Link has been producing “E-commerce in Europe” reports since 2014. Over the years, we have been able to see how e-commerce has developed in a number of areas, ranging from consumer...
E-commerce in Europe 2019 report now ready to order
PostNord has been producing the “E-commerce in Europe” report since 2014. Over the years, we have been able to see how e-commerce has developed in a number of areas, ranging from consumer demand for...
International marketplaces gaining ground in Europe
Shopping at e-commerce marketplaces has increased significantly in Europe in recent years. The likes of Amazon, Wish, eBay, and others have seen a growing number of European customers. It’s...