Purchases from foreign markets rising steadily
More than one third of the Nordic e-consumers shops from abroad on a monthly basis.
Delivery – freedom of choice important to Nordic consumers
Consumers are becoming more demanding when it comes to expected service levels. Four out of five Nordic online consumers state that freedom of choice in delivery is one of the most important features in connection with e-commerce.
Relatively low number of returns from Nordic consumers
Compared to some countries in central Europe, Nordic online consumers generally make fewer returns. The highest return rate is found in Finland whereas Norway has the lowest rate.