Five countries dominate when Nordic consumers shop from abroad
China and the United Kingdom are the most popular markets to buy from, followed by Germany, the US and Sweden. Top three categories being bought from abroad are the same as in last year’s report – Fashion & Shoes, Home Electronics and Media Products.
Mapping the entire customer journey increasingly important
As Nordic consumers adopt an increasingly digital life style that includes all aspects of life, it is becoming more and more important for e-commerce players to follow and map the entire customer journey in order to keep track of how consumers behave.
Shopping by phone is growing steadily
E-commerce is rapidly becoming more and more mobile with Sweden taking the lead in this respect. More than four out of ten Swedish consumers state that they have shopped online with a cell phone compared with just over one third in the Nordic region overall.